Not only can you get comprehensive results for every email that you send, but you can compare multiple messages to gauge the relative effectiveness of each.
For each message, MagnetMail tracks and aggregates recipient actions (or inactions) across multiple data points. Among the items that you can analyze:
Comparative tracking generates insightful reports that contrast key metrics of multiple messages. You can select up to 15 messages for comparison. This will help you determine which messages performed best and analyze what factors went into varying results.
Combined with MagnetMail's A/B testing feature, comparative tracking is a powerful tool for improving ROI.
Request a demo to get a first-hand look at how MagnetMail’s detailed message tracking can improve your results.